By adding news to your website, you will be adding extra content, and the search engines will visit your site more often. What sort of news, or other regular additional content could you provide your SEO company with? What about a blog, or focusing on a department or member of staff in your company? What about a product of the week, or a branch of your company?
Off-Page SEO happens outside of the website. It is the method of distributing valuable and relevant content about your products and services onto the internet in the form of blog posts, videos, articles, forums, podcasts etc. that all point back to your website to help raise its rank in the search engines as well as drive traffic.
If you outsource the SEO of your website to an agency, then they would need sometime to get to know your business and the way you work. This would take up sometime till the agency gets used to working with your company.
If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.
I am very skeptical about companies that offer to put my site our for link swapping to generate “popularity” for search engine SEO purposes. Personally, I feel it is a waste of money and could hurt you. If there are links being exchanged artificially with companies outside of your industry, search engines can punish you for it.
SEO tips for Title Tags. This is one of the most important SEO tips you can use to increase traffic to your website/blog. Don’t name all of your website pages the same thing. Each page should have a unique title – one that is relevant to the content on the page.
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